hip vodka.

By definition "hip" is something that is cooler than cool, and the design of the bottle and the taste of the product are simply just that, HIP. Motivated by the idiosyncratic design of the bottle, the name HIP seemed like a distinctive and fun name for the brand. The shape of the bottle is similar to that of a person’s hip. The design is simple, elegant and appealing. HIP vodka will revolutionize vodka!